This I must admit have a lot to do with social media and marketing but they are sound and transferable. Don’t push your content out there get it pulled. Give them a reason why your content should be infront of them. Earn your time with them before hand. Engage with your customers first hand and build an element of trust. Then when you provide, your content its received and digested deeper than if you just shouted it at them. Make your content genuine, dynamic, engaging and authentic. Once you’ve mastered that bit it’s a 90 / 10 rule. 10% content creation. 90% content distribution. I would love to discuss this further with people should they want to.

I really must be honest and this is putting me out there but I am an absolute fan of what SNS or Social Networking Sites can offer people but what I am not a fan of is when it’s used in the wrong way. I’m not talking about family and friend interaction more the shallow attempts that have been made by companies tapping into (and I’m using their potential words) the current trend. Facebook, Twitter, blogs etc are all vehicles of communication. It’s not the vehicle that you need to worry about it’s the communication you have within that vehicle you need to worry about. Get that wrong and your dead in the water. What you need to do is get your message strong. No matter what it is be true to your message and care about your customers. Get into every potential space where your customers could be. Help every customer get to know you and your product. Spend 10% of your time on content and 90% on getting it out to people and engage with them. Give that a year and I guarantee you’ll be pleased and better off. Or alternatively ignore it and carry on doing what you’ve always done. Chase the figures of followers and friends and don’t focus on what your telling them. I mean who cares what your saying right you’ve got 250k followers your doing something right!!!

Seriously though do we really need them.? If flying is as safe and convenient as the airlines want us to believe that they are then surely we don’t. Wha do they actually do. Look awkwardly at everyone getting aboard the plane. Sell you bad food and sub prime parfum. And thats it they don’t even talk through the safety procedure they jus press play and tell you to read a plastic bit of A4.
If you think about it in this way it kind of makes sense to get rid of these £20k a year jobs. When you book a train journey you buy a ticket wait at the platform then get on the carriage find or seat and then that’s it. Why is it different from flying. I don’t have someone hawking to me poor food and bad aftershave. OK the poor food bit is still the same but not the safety aspect. I’m just saying they don’t provide any service that I notice and wouldn’t notice if the where not onboard. BUT keep the in first class I like that idea ;)

Saving for a false economy?

Is saving money on certain items actually worth it? I thought that saving money just meant pay the lowest price possible at any one time? That is definitely not the case, when booking a car park for my recent TT trip to the isle of man. I booked a space that was half the price of everything else I saw. Trouble found us sure enough when we eventually found the business many many miles away from the airport and a horrendous transfer via rusty buckets coach company. We arrived at the airport 40 mins before flight departure. This on paper sounds great but in reality proved quite stressful considering I wanted this holiday with my dad to be a special one. You just want things to go right don’t you!

So I suppose my point is although you can save the odd bob or two here and there but what does it cost you in mindset and overall feelings of the holiday. Next time I’m definitely getting valet parking, unless I see a cheap deal and pretend this never happened. Oh the merry go-round continues.

This post is about the things we do and the things we want to do or may I also add the things we should do.

We want to learn different languages, become a better cook, play an instrument, become fit yet we choose not to. We chose the less important things like check our updates and feeds and emails and so on and so forth that we forget what we really want to do. So it gets pushed back and back to the recess of your minds and you then hit middle age. It is at this point my I add as a personal note where you can think of no barriers stopping you doing these things apart from becoming completely laxidasical. So your in your middle age years and you choose something to do, be it language, art, food, sports and you try it out, toe tipping you might say. Meanwhile all around you utter those immortal words MIDLIFE-CRISIS. It’s not a Midlife crisis it’s just I now have the time, inclination and drive to do these things. So next time someone who is over the age of 30 says I’m off for some super duper airplane extreme danger jumping naked paintball session, just say “cool” let us know how it goes.”

Anchors and anchoring although not the naval terminology springs to immediate thought is when you have a connection due to an experience. For example that experience could be a phrase you or someone else has said or a song you are listening to. A movie you are watching or a place you are visiting. These can trigger thoughts and emotions. This may all sound a bit too much for some and scepticism was my biggest friend when I was taught this. But after thought and application anchoring can actually and does actually work. For example the smell of tequila makes me slightly nauseas, why, because when I was a clubbing 20 something I drank that a lot accompanied very soon after by lots of nausea. So my connection with tequila is clubbing, fun and nausea. So what about music. How can that anchor something. Well I have a tar that I always think of my home town. I play it and it’s like i’m right there on the seafront looking at the waves and seeing the beach huts, people going by and I’m with a coffee in my hand. All of that from one song. The song is not that great but it’s where I was and who I was with when i heard it. Its that, that anchors me back. So how can you use it, well you can pick a simple emotion and then a catalyst. For example if done right you could play with your ear lobe and you’ll feel happy. The reason for that is because if you can continuously think happy thoughts every time you play with your ear lobe. Then eventually when you touch your ear lobe it triggers that emotion automatically. This takes time and it can be done but it’s not an overnight thing you have to work on it, sorry for that I don’t make the rules. Try it out and see how you go. It may work it may not.